Kansas City Athletics and Boulevard Brewing Company Announce Partnership
10/30/2023 10:00:00 AM | General, Administration
Boulevard Brewing Company will be the Official Craft Beer of Kansas City Athletics
KANSAS CITY, Mo. – Kansas City Athletics is pleased to announce a partnership with Boulevard Brewing Company, naming the brewery the Official Craft Beer of Kansas City Athletics. The multifaceted partnership includes marketing and digital assets, also tying Kansas City's premier brewery to the up-and-coming Roo brand.
The partnership also includes the rebranding of the Roos' hospitality area as the Boulevard Courtside Club and will offer fans an enhanced pre-game experience. In early 2024, Roo fans can also look forward to a custom community crowler that will be for sale at the Boulevard Beer Hall, and enjoy special events celebrating the partnership, hosted at Boulevard.
"Kansas City Athletics is thrilled to add Boulevard Brewing to our exceptional group of corporate partners. Boulevard Brewing is rooted in the ethos and elevation of Kansas City, and we are proud to have them on board. The newly branded Boulevard Courtside Club and crowlers at the brewery will significantly impact engagement for our fans, alumni and future supporters of the Roos," said Kansas City Athletics Vice Chancellor/Director of Athletics Dr. Brandon Martin.
The partnership aims to create fan engagement opportunities between fans of Boulevard and the Roos. Fans will be able to purchase a lineup of Boulevard products at the games and enjoy them pre-game at the Boulevard Courtside Club.
"As Kansas City's hometown beer, we couldn't be more excited to partner with our hometown basketball team," said Brian Reames, vice president of marketing at Duvel USA. "Kansas City Athletics is an integral part of our community, and we are proud to cheer them on and toast to their success all season long."
Kansas City Men's and Women's Basketball kick off their seasons on Nov. 6 with a day-night double header. The women's team will face off against Bradley at 11 a.m., while the men will take on Avila at 7 p.m. Single game and season tickets can be purchased here.
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ABOUT KANSAS CITY ATHLETICS
The Kansas City Roos are the NCAA Division I teams of the University of Missouri-Kansas City, providing energy, excitement and a rallying point for campus and community. UMKC, one of four University of Missouri universities, is a public university serving more than 16,000 undergraduate, graduate, and professional students. UMKC engages with the greater Kansas City area to promote exceptional student success, conduct impactful research, and elevate our region's economy and workforce while fostering an environment welcoming to all. For more information, visit KCRoos.com or follow us on social media with the handle @KCRoosAthletics. For more information about UMKC, visit umkc.edu.
ABOUT BOULEVARD BREWING COMPANY
Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Learn more at boulevard.com, or find them on social at facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer.