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Kansas City Athletics Partners with Every True Tiger Graphic
Athletics
June 29, 2026
Kansas City Athletics Partners with Every True Tiger to Launch Roo Champions
KANSAS CITY, Mo. (June 29, 2026) — Kansas City Athletics has announced today a strategic partnership with Every True Tiger (ETT), the official marketing and NIL agency for The University of Missouri Athletics. Together, they will launch Roo Champions, a comprehensive marketing and engagement platform dedicated to supporting Kansas City's student-athletes and growing the reach of Kansas City's College Team.
Thank You To Our Founding Partners
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𝐈𝐍𝐓𝐑𝐎𝐃𝐔𝐂𝐈𝐍𝐆: 𝐑𝐎𝐎 𝐂𝐇𝐀𝐌𝐏𝐈𝐎𝐍𝐒 🏆 We are proud to partner with Every True Tiger for Roo Champions, the official NIL marketing platform of Kansas City Athletics! This transformative partnership will keep the Roos at the forefront of college athletics’ evolving landscape, create new opportunities for our student-athletes and elevate the brand of Kansas City’s College Team. #ROOUP
A day full of Roo pride at the UMKC Family Soccer Fest! Our Student-Athletes helped out with the festivities before the watch party! #RooUp🤘
SOCCER FEST we are ready for you FANS! Join us today as the festivities start at 5pm and then stick around as we host the WATCH PARTY for Algeria vs Austria at 9pm! This is a free event for all our KC COMMUNITY! ROO UP‼️
On the home 𝙨𝙩𝙧𝙚𝙩𝙘𝙝 of summer! Game days at Durwood are almost back! #RooUp🤘
Tory Lanham All-American
Track and Field
June 17, 2026
Tory Lanham Earns Second Team All-American, Summit Track Athlete of the Year Honors
EUGENE, Ore. - For the second consecutive season, Tory Lanham finds himself among the top 200-meter runners in the nation. Lanham capped his junior campaign with a 14th-place finish in the 200m national semifinal, finishing fifth in his heat with a time of 20.45 seconds. With the result, he earned Second Team All-American status in the event for the second-straight year, becoming just the second athlete in Kansas City Men's Track and Field history to make multiple All-American teams.
A graphic featuring a lockup of the Kansas City Athletics and Playfly logos
Ticketing
June 16, 2026
Kansas City Athletics Partners with Playfly Sports on Sponsorship and Ticketing
NEW YORK, NY/KANSAS CITY, MO (June 16, 2026) Kansas City Athletics officially announced a four-year partnership with Playfly Sports, the sports industry's leading revenue maximization firm. Within the terms of the partnership, Playfly will assist the Roos with ticketing and sponsorship sales across their entire portfolio of NCAA Division 1 sport offerings.