Kansas City Athletics Partners with ASB Sports and Adidas
3/9/2021 2:00:00 PM | External Operations, Athletics
ASB Sports will handle the day-to-day relationship between the Roos and Adidas
KANSAS CITY, Mo. - Kansas City Athletics today announced that it has entered into a partnership with Adidas through ASB Sports. In this partnership, ASB Sports will be the exclusive athletic footwear, apparel and equipment distributor for all Roos men's and women's programs for Adidas.
"We are thrilled to expand our relationship with Adidas through ASB Sports," Vice Chancellor and Director of Athletics Dr. Brandon Martin said. "As we continue to advance our brand of comprehensive excellence, ASB Sports will play a critical role in ensuring that our student-athletes are well-equipped on and off the field."
Kansas City's partnership with ASB Sports marks a new partnership model for Adidas in that ASB Sports will be handling the day-to-day relationship with Kansas City on behalf of Adidas.
"ASB Sports, in joint partnership with Adidas, is honored to have been selected as the provider of leading sports apparel and equipment for Kansas City Athletics," says Jayme Wisely, ASB Sports CEO. "It is our goal to equip the Kansas City Athletics program with high quality performance products that enable the university to compete at a championship level."
Leona Marketing Group, led by President Dan Gale, assisted Kansas City in establishing its partnership with ASB Sports. "We would like to thank Dan and the Leona team for playing a vital role in partnering us with ASB Sports," said Martin. "Their insight and expertise have positioned Kansas City Athletics for continued growth and success through an unprecedented time in our country."
About Kansas City Athletics
The Kansas City Roos are the NCAA Division I teams of the University of Missouri-Kansas City, providing energy, excitement and a rallying point for campus and community. UMKC, one of four University of Missouri universities, is a public university serving more than 16,000 undergraduate, graduate and professional students. UMKC engages with the greater Kansas City area to promote exceptional student success, conduct impactful research, and elevate our region's economy and workforce while fostering an environment welcoming to all. For more information, visit KCRoos.com or follow us on social media with the handle @KCRoosAthletics. For more information about UMKC, visit umkc.edu.
About ASB Sports
ASB Sports is one of the largest and fastest-growing national provider of branded athletic apparel and equipment in the country. It brings a rich history of expertise in apparel customization, digital transactions, and fulfillment to a loyal customer base across the country. ASB Sports builds its reputation through a talented team of local providers with unmatched personal service that helps its customers celebrate competition, spirit, and identity.