Kansas City Athletics Partners with Every True Tiger to Launch Roo Champions
6/29/2026 8:00:00 AM | Athletics
Kansas City Athletics will bring in Every True Tiger for innovative NIL marketing opportunities, expanding the Roos’ revenue generating resources
KANSAS CITY, Mo. (June 29, 2026) — Kansas City Athletics has announced today a strategic partnership with Every True Tiger (ETT), the official marketing and NIL agency for The University of Missouri Athletics. Together, they will launch Roo Champions, a comprehensive marketing and engagement platform dedicated to supporting Kansas City's student-athletes and growing the reach of Kansas City's College Team.
Through the partnership, Every True Tiger will serve as the official NIL marketing arm of Kansas City Athletics, creating innovative corporate partnerships and revenue-generating initiatives designed to enhance the student-athlete experience and elevate the Roos' brand throughout the Kansas City region.
The collaboration marks a significant milestone for both organizations and further strengthens the connection across the University of Missouri System, leveraging Every True Tiger's proven model of strategic partnerships and athlete-centered programming.
"It has been evident that adding a third-party NIL agency was the next move for the continued elevation of Kansas City Athletics, and partnering with Every True Tiger was the logical solution," Kansas City Vice Chancellor/Director of Athletics Dr. Brandon Martin said. "Roo Champions will lean on Every True Tiger's established expertise to create new opportunities for our student-athletes, strengthen our bond with the Kansas City community and set ourselves apart from peer institutions. We are excited to harness the power of the University of Missouri System to elevate Kansas City Athletics in-line with the goals and expectations of our university."
"Expanding our partnership to Kansas City Athletics through Roo Champions is an exciting opportunity to bring our experience, resources and innovative approach to another member of the University of Missouri System," said Mario Moccia, Chief Executive Officer, Every True Tiger. "We are incredibly proud to support Kansas City student-athletes, the Kansas City community by building new opportunities for engagement and growth that will strengthen the Roos brand for years to come."
The partnership marks another milestone in Kansas City Athletics' continued growth and reflects a shared commitment to creating innovative opportunities for student-athletes while strengthening connections among fans, businesses and the Kansas City community. Together, Every True Tiger and KC Athletics will build a platform that elevates the Roos' brand and connects supporters with the student-athletes who proudly represent Kansas City's team.
