KANSAS CITY, Mo. (June 29, 2026) — Kansas City Athletics has announced today a strategic partnership with Every True Tiger (ETT), the official marketing and NIL agency for The University of Missouri Athletics. Together, they will launch Roo Champions, a comprehensive marketing and engagement platform dedicated to supporting Kansas City's student-athletes and growing the reach of Kansas City's College Team.
Kansas City Athletics has entered a new partnership with Onrise, the leading provider of athlete mental health services, to expand access to modern, third-party support for student-athletes across the Roos' athletic department.
[KANSAS CITY, MO] –Kansas City Athletics announced a new partnership with the area's first Spark by Hilton hotel, currently the Seville Plaza Hotel, expected to open on the Streetcar Extension at 43rd and Main on in March of 2026.