Kansas City Athletics and ShotTracker Announce Pioneering Partnership
9/12/2023 10:00:00 AM | Administration, Athletics
Partnership will increase skill development, provide fan engagement solutions and promote revenue generation
KANSAS CITY - Kansas City Athletics is proud to announce an expanded partnership with ShotTracker, utilizing features provided by the leader in sports data for the Roos' Men's and Women's Basketball programs in the upcoming season and in seasons to come.
The trailblazing partnership will focus on expanded student-athlete skill development tools, enhanced in-arena and broadcast fan engagement and increased sponsorship revenue, applying ShotTracker data and insights.
ShotTracker is the only technology that tracks both the players and the ball with sub-second latency in three dimensions. Kansas City Athletics is a technology leader in broadcast productions and sports, using one of the most powerful IT networks in the entire NCAA. That elite speed makes the Roos the perfect partner to expand the usage of data and analytics.
"We are thrilled to partner with ShotTracker on this innovative partnership," Vice Chancellor/Director of Athletics Dr. Brandon Martin said. "This partnership will elevate all facets of the basketball experience. ShotTracker's cutting-edge technology will revolutionize the way we interpret, leverage and monetize data, inevitably improving both the student-athlete and fan experiences."
ShotTracker employs the use of sensors, both on the student-athletes and inside the ball, and their technology has been adopted by Power Five conferences. The tech provides the coaches with data, insights and analytics about on-court actions in practice as well as games. Their deep-diving system tracks over 70 advanced data points, making possible new and insightful stats.
Merging the ShotTracker suite of products with the fan experience, Kansas City Athletics will become a nationwide leader in in-game entertainment. Roo fans will be the first to interact with the game while in Swinney Center or at home watching the broadcast, making predictions and playing interactive games. All will be made possible by the sub-second latency and accuracy of just a few centimeters.Â
"We are honored to partner with our own local university here in Kansas City where we are headquartered. Kansas City Athletics and their administration are pushing the envelope and driving innovation across their sports teams and the University, and we are excited to be part of these new initiatives," Davyeon Ross, Co-Founder and President of ShotTracker, said.
The Roos will integrate ShotTracker for this upcoming basketball season, one of many steps that will continue to enrich fan experience during this season and many more to come.
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ABOUT KANSAS CITY ATHLETICS
The Kansas City Roos are the NCAA Division I teams of the University of Missouri-Kansas City, providing energy, excitement and a rallying point for campus and community. UMKC, one of four University of Missouri universities, is a public university serving more than 16,000 undergraduate, graduate and professional students. UMKC engages with the greater Kansas City area to promote exceptional student success, conduct impactful research, and elevate our region's economy and workforce while fostering an environment welcoming to all. For more information, visit KCRoos.com or follow us on social media with the handle @KCRoosAthletics. For more information about UMKC, visit umkc.edu.Â
ABOUT SHOTTRACKER
ShotTracker a product of DDSports Inc, was co-founded in Overland Park, Kansas by basketball and technology experts Davyeon Ross and Bruce Ianni. ShotTracker's innovative system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency. ShotTracker is currently being utilized by over 60 men's and women's college basketball programs spanning 12 conferences. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson. For more information, visit ShotTracker.com.