Kansas City Athletics Partners with Playfly Sports on Sponsorship and Ticketing
6/16/2026 11:30:00 AM | Ticketing
NEW YORK, NY/KANSAS CITY, MO (June 16, 2026) Kansas City Athletics officially announced a four-year partnership with Playfly Sports, the sports industry's leading revenue maximization firm. Within the terms of the partnership, Playfly will assist the Roos with ticketing and sponsorship sales across their entire portfolio of NCAA Division 1 sport offerings.Â
As part of the agreement, an on-campus staff of two will manage ticket and sponsorship sales and fulfillment. Playfly will also provide a comprehensive pricing study on ticket pricing and sponsorship opportunities, including men's basketball as the Roos return to the historic Municipal Auditorium in the heart of downtown Kansas City for home games.Â
"Our partnership with Playfly will be vital in our efforts to elevate tickets sales, sponsorships, and overall revenue-growth opportunities," said Dr. Brandon Martin, Vice Chancellor and Director of Athletics at the University of Missouri-Kansas City. "Playfly will offer new ways to maximize data, enhance the fan experience, and partner with us in taking the "Big LEAP" with our transition to Municipal Auditorium. In essence, our alliance with Playfly will ensure that KC Athletics is positioned for growth and sustained excellence in the ever-changing collegiate landscape."
"Our expertise will bring a new pricing map and growth structure across Kansas City Athletics, particularly in the ticketed sports of men's and women's basketball, men's and women's soccer and volleyball team," said Joe Kronander, Vice President, Client Development at Playfly Sports. "Our strategy and consulting teams provide a level of innovation — and results — that is unparalleled across the industry, and we are bringing that in full force to Kansas City."Â
